Email marketing is one of the most neglected channels for all businesses in the modern era. In a technology-driven era, where everything goes fast and instant, email marketing seems to be the black sheep of all forms of marketing. Over the last couple of years, there has been a lot of talk about “going social” and how it is going to be the end of email marketing. And sure, those channels can be used to promote… but email marketing is still the most powerful way to get a high ROI.
Whether they’re riding a bus, at work or relaxing at home, email marketing allows you to reach them with minimal effort. With email marketing, you can reach your audience where they are. You can target your audience based on their location, title, organization size and more. Now that’s pretty powerful.
Compared to any other digital medium, emails have the highest average open rate at 21.33%, which is a huge figure when you consider the average clickthrough rate of a tweet is 0.86%, and Facebook posts at 0.89%. Just last year, there were approximately 309.6 billion emails sent and received daily. Again, daily. In 2022, this figure is expected to increase to 333.2 billion.
With an email marketing campaign, you have the power to send relevant messages based on your customer’s preferences. You can send emails based on what page they last visited on your website, what products or services they were interested in and even when they are close to making a purchase.
If you have ever been on the receiving end of an email, you will agree that it’s still one of the best and most effective ways to get people’s attention. Yes, there are some upfront costs involved but it is still very cost-effective compared to other online marketing methods.
At the end of the day, emails still has a ton of untapped potential. We’ll help you unlock it.
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