Why Email Marketing Will Always Be More Powerful Than Social Media

If you’re a business owner, then you know that growing your company is very important. There are plenty of ways to promote your business, but have you considered email marketing? If you’re not using email marketing for your business — or if you’re not using it correctly — then you might be missing out on a great opportunity.

We all know the importance of social media. These days, it’s difficult to imagine a business without some sort of presence on Facebook, Instagram, TikTok, or LinkedIn. Social media is great for increasing your brand awareness and building a community, but it’s not so great for customer acquisition.

Here are our top 3 reasons why email marketing is better than social media marketing.

1. It is designed to help you grow your business by nurturing leads into customers. All of your emails are delivered straight to the inbox of your subscribers, meaning social media platforms like Facebook and Pinterest have no say in what gets through their filters.

2. Open rates for email campaigns are still very high, especially when you compare them to social media. This is because more and more people are filtering out the noise from their social media feeds and getting back to basics with emails. In fact, the average click-through rate for emails is just over 11%!

3. Unlike social media, email addresses are owned by you, not a third-party platform, so you have direct access to your audience. Email marketing is the most cost-efficient direct marketing tactic in existence because it’s not reliant on any external platforms or technologies.

Email marketing is simple, and it gets results. Not only that, but its versatility allows you to tailor your message and target customers in a variety of ways, making it a versatile and effective tool. So if you’re still not using this marketing tactic to promote your business, make sure you start! You’ll likely see great results with email marketing.

Need help with crafting your email marketing campaign?