Setting up your e-commerce website is one thing, but now it’s time to make sure that is ranks organically in search results which is no easy feat. In order to call your site effective in the e-commerce industry, a more focused approach is necessary.
We have gathered the most important e-commerce strategies that have been effective and relevant in e-commerce SEO in 2020.
Simple right? You would be surprised at how often we see this SEO expert strategy overlooked. A good product description engages your audience and educates online shoppers which can set your website apart from your competition. Both search engines and your customers will appreciate the effort.
Having the structured data that shows reviews is great when it comes to search engine results, but the catch is, if you only have a handful of reviews, then it does not look as great.
An idea here is to incentivise anyone who leaves reviews and testimonials on your site. In the e-commerce industry, getting repeat customers is extremely beneficial, and buyers tend to love it when they are incentivised for their actions.
A vital part of Google’s algorithm is its love for smooth-running, fast-acting sites. Websites that load quickly will be considered more by the search engine than sites with higher load times. So, be sure to spend some time speeding up your website.
Even in 2020, content is still king. That is why we recommend that your e-commerce store feature blogs that use long-tail keyword variations of keywords or terms for categories and products. Other areas that they can be inserted include informational articles, product reviews and more.
Google considers how many retained or bounced visitors a site has so the goal is to keep viewers online for as long as possible. A surefire way to do this is to make sure that they can find what they are looking for. You do this by making site navigation simple and usability a priority.
There you have it, the stepping stones to building a great e-commerce SEO strategy. If you need more specialised information or you’d rather handle the day to day running of your business, we have in-house SEO specialists that can help you. Get in touch with Altitude Digital today to help your Sydney business flourish online.
Share This Story
Leave A Comment
Customer experience and loyalty is a hard thing to maintain these days. Consumers expect a lot from businesses and know if they aren’t happy, there are plenty of competitors they can switch to. One thing small businesses absolutely need to do if they
8 Step Guide To Building A Successful Adwords Campaign Your first Adwords campaign can be very daunting, and all too often it is the nightmare stories that have put many people off from even trying. This systematic 8 step approach will give you the
To be successful and to give your clients an unprecedented experience, you must choose the best digital marketing software to take your marketing
Google has fine-tuned its algorithms, placing a greater emphasis on search results that match a user's location. While global SEO still brings benefits, optimising your website for local search provides you with lucrative sales opportunities. Here are
Speak with Altitude Digital today for a FREE website and marketing reviewContact Now
© 2020 Altitude Digital | All Rights Reserved