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Your Guide To Building An Ecommerce SEO Strategy

Altitude Digital
9

18Nov

2020

Setting up your e-commerce website is one thing, but now it’s time to make sure that is ranks organically in search results which is no easy feat. In order to call your site effective in the e-commerce industry, a more focused approach is necessary.

We have gathered the most important e-commerce strategies that have been effective and relevant in e-commerce SEO in 2020.

  1. Create Engaging & Unique Product Descriptions

Simple right? You would be surprised at how often we see this SEO strategy overlooked. A good product description engages your audience and educates online shoppers which can set your website apart from your competition. Both search engines and your customers will appreciate the effort.

  1. Provide Incentives For Customer Reviews

Having the structured data that shows reviews is great when it comes to search engine results, but the catch is, if you only have a handful of reviews, then it does not look as great.

An idea here is to incentivise anyone who leaves reviews and testimonials on your site. In the e-commerce industry, getting repeat customers is extremely beneficial, and buyers tend to love it when they are incentivised for their actions.

  1. Lower Load Times & Improve Site Speed

A vital part of Google’s algorithm is its love for smooth-running, fast-acting sites. Websites that load quickly will be considered more by the search engine than sites with higher load times. So, be sure to spend some time speeding up your website.

  1. Focus on Long-Tail Keywords for Blogs And Articles

Even in 2020, content is still king. That is why we recommend that your e-commerce store feature blogs that use long-tail keyword variations of keywords or terms for categories and products. Other areas that they can be inserted include informational articles, product reviews and more.

  1. Focus on Navigation

Google considers how many retained or bounced visitors a site has so the goal is to keep viewers online for as long as possible. A surefire way to do this is to make sure that they can find what they are looking for. You do this by making site navigation simple and usability a priority.

There you have it, the stepping stones to building a great e-commerce SEO strategy. If you need more specialised information or you’d rather handle the day to day running of your business, we have in-house SEO specialists that can help you. Get in touch with Altitude Digital today to help your Sydney business flourish online.

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