Did you know that 33% of searches on Google are related to location?
Local search has seen a dramatic increase in popularity over the past few years, with more consumers than ever before turning to the internet to discover more about local businesses.
This has led to numerous changes in the way businesses now have to market themselves. If you’re looking to attract more local customers, Google AdWords can help.
There are a lot of useful features you can include in your AdWords campaign. One of the most beneficial for local businesses is “local extensions.” These allow you to include your business address and phone number in your ad; something that’s going to significantly attract more leads.
Similarly, call extensions allow you to focus more upon in-store conversions than web-based ones. You can skip adding a sitelink, which also makes it easier as there are a surprising number of sitelink restrictions placed upon you in AdWords.
It’s worth pointing out here that local extensions require you to link your Google My Business account to AdWords.
Another major advantage of AdWords when targeting local customers is the ability to customise the ad in real time. There are various extensions tools that can help with this and they enable you to target specific locations and customer types.
So, you get to create more relevant ads that can be altered at the click of a button. If an immediate local area isn’t working out for you, there’s the option to set a different location parameter, such as 10 kilometers from your store or showroom location.
You can also use these customisable tools to improve your sales campaigns. Many come with a countdown feature which displays the time the customer has left to take advantage of a sale. This will spur local customers to actually visit your store before the sale time runs out.
Of course, it takes more than just adding your location to attract local customers. You also need to be putting out highly relevant, specific ads. Google AdWords helps you to do this by allowing you to set very specific keywords. This enables local customers to find you much easier and quicker than if you were to target generic, common keywords.
If you’re looking to attract more local customers, Google AdWords is one of the most effective tools you can use. In this digital age, it’s more important than ever to ensure that your business can be seen in local searches pertaining to your industry.
Speak with the team at Altitude Digital today to find out how to grow your business using Google Adwords.
Share This Story
Leave A Comment
Customer experience and loyalty is a hard thing to maintain these days. Consumers expect a lot from businesses and know if they aren’t happy, there are plenty of competitors they can switch to. One thing small businesses absolutely need to do if they
8 Step Guide To Building A Successful Adwords Campaign Your first Adwords campaign can be very daunting, and all too often it is the nightmare stories that have put many people off from even trying. This systematic 8 step approach will give you the
To be successful and to give your clients an unprecedented experience, you must choose the best digital marketing software to take your marketing
Google has fine-tuned its algorithms, placing a greater emphasis on search results that match a user's location. While global SEO still brings benefits, optimising your website for local search provides you with lucrative sales opportunities. Here are
Speak with Altitude Digital today for a FREE website and marketing reviewContact Now
© 2020 Altitude Digital | All Rights Reserved