Wearing Your Advertisement On Your Sleeve

Remember that embarrassingly big proposal you made in front of the entire school asking someone to be your date to the year twelve formal? You went all out with a banner, balloons, and flowers, all in a bid to impress your chosen one. It drew a lot of attention to you, and the thirty seconds before their response felt like a lifetime, and you could hear your heart beating in your ears. They said yes! What a relief. Now you’re instantly famous and the talk of the school. Google advertising services are very much the same as that big proposal as it draws all the attention to your company or organisation, so go big or go home.

Pay Per Click

If you are genuinely out there to drive sales and grow your customer base, then pay per click services will work for you. As you appear on the top of SERP’s, your company and services are the first results people see after executing their search query. Now, some people just don’t like ads, and that’s okay. However, plenty of people looking for products and services will click on your ad first and generate growth in sales. Pay per click is a strategy you could use alongside your organic SEO strategies, such as keywords, to increase targeted traffic to your website. Some advantages of PPC marketing include:

• You only pay for the visits you receive.
• The ads reach the correct audience.
• You can control your budget.
• There are good optimisation possibilities.
• There is always information available about the performance of the ad.

PPC strategies make a bold statement and put your business and services at the forefront of online marketing and sales.

Supercharging Your Inbound Marketing Campaigns

Marketing is the muscle in any company and gives the company its strength to drive sales and increase ROI. Optimising your inbound marketing strategies increases traffic and helps customers associate your brand with their needs. Here are five ways to supercharge your inbound marketing:

1. Conduct audience analysis – ensure your ad is targeted to those who will benefit from your product or services.
2. SEO – use SEO friendly keywords that customers are likely to search.
3. Produce quality content – relevant and helpful content to engage potential customers and keep existing customers.
4. Invest in conversational experiences – chatbots are a great way to engage visitors with information and answers.
5. Leverage social media – share your onsite content on social media to attract followers.

Google advertising services packs a bunch in your marketing strategy and will bring you to the forefront of your industry. Contact us today to speak to our professional staff.