Why Video Content Marketing Is Perfect For Small Businesses

Video and video content marketing is growing by the day. One of the driving forces behind the increase in video watching is mobile. Consumers are more likely to watch videos on their phones and tablets than they are on their desktops.

The average consumer watches almost an hour of video on their smartphones every day. Out of that, 40% of consumers watch videos before making a purchase decision. So, it’s clear that both consumers and businesses alike have embraced video content. The challenge for businesses is turning the video you create into sales. Video content has to be good.

If your goal is to drive leads from other channels or social media platforms, you need to provide quality content. It needs to be presented in a way that captures interest and motivates people to click.

Don’t just jump into making videos without a plan – sit down, take some notes and let’s create something awesome.

• Think about what kind of video you want to create – how do you want it to look? How long will it be? What tone? What message do you want to give?

• Provide them with value-added content that gives your customers something to talk about and share with their network of contacts.
• Make it easy for people to convert. Combine your video with landing pages and encourage them through your copy and design to help increase your conversion rate.

Now that we’re in an age of video marketing and promotion, there’s a bigger value to creating these videos. You can’t just record something that doesn’t deliver any value for other people. You have to make sure there’s significance in what you’re creating if you want it to have an impact on your business and what you’re trying to do.

Plan and execute video content marketing strategies carefully. The more effort you put into it, the more it’ll be appreciated.