PPC Management In Sydney Makes Every Click Profitable

Altitude Digital
0

26Oct

2021

PPC management in Sydney takes the guesswork out of understanding how well your ads are performing and where they need improvement. By streamlining the process with industry experts, you can expect consistent results that fit in with your business goals and budget.

How Much Should I Spend On Paid Advertising?

One of the most frequently asked questions when investing in advertising is how much a business should spend. The answer depends on your sales, goals, the size of your target audience, and the industry’s competitiveness. Narrowing down your budget may be easier when you answer these simple questions:

  1. What are my goals for new leads and revenue?
  2. How much traffic do I need to reach my goals?
  3. What is the spending medium between where I am now and where I would like to be?

Once you have gone through the process of answering these questions, you will find an estimate of how much you need to spend to get your desired results. The results you want will reflect how much you need to spend.

Is Paid Advertising Enough On Its Own?

Google ads, when implemented correctly, can generate impressive leads for your business. Unfortunately, if you are relying on PPC exclusively to drive results, you may be disappointed. Supplementing your paid advertising campaigns with additional digital marketing markers, such as search engine optimisation, significantly enhances the traction of your ad and maximises your conversion rate. When combined, these two strategies work harmoniously in generating leads. Here are a few benefits of combining your digital marketing efforts:

  • Shared social extensions – enabling social extensions on your ads provides more recommendations, helping to inform users about your content.
  • Shared geographic data – geographic data can devise comprehensive bidding strategies or create local search campaigns.
  • Link extensions – seeing which PPC site link extensions have the best click-through rate allows SEO to choose which site links to keep and which ones to demote.
  • Site speed – a slow loading page will harm your organic search rankings and impact your AdWords quality score, making your cost per click more expensive.
  • Landing pages – a quality landing page will increase your AdWords quality score and ranking.

The increase in useful data from combining the two strategies allows you to make informed decisions on both campaigns. In addition, your click-through rate will be maximised, increasing leads and conversions.

Altitude Digital provides expert PPC management services in Sydney and prioritises your business goals. Contact us today to speak to our professional and friendly staff or book a consultation.

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