SEO is an ever-changing landscape that evolves on a daily basis to further optimise the way we search and find relevant quality content. Google has had its sights set on making big changes to their search algorithm for the past two years, and now we’re on the verge of experiencing the rollout of this all-new set of algorithms – with a few new additions in play as well. An SEO consultancy in Sydney can help guide you through new changes.
Marketers and business owners who haven’t yet made preparations to ensure that their websites are as compliant as possible may soon find their search engine rankings dramatically dropping once the algorithm is in play. For this reason, the sooner you update your digital platforms to abide by Google, the less harsh the backlash will be.
If you don’t already have an SEO consultancy, Sydney-based or elsewhere, on-call for guidance, this may be a crucial step to take if you want your business to keep up with the pace of big changes.
SEO Changes To Be Expected
As has always been the case, content is still the biggest factor in determining the quality of a website, according to Google. With the introduction of the new algorithm, they will also be introducing a new qualifying factor called Page Experience. As the name indicates, Page Experience will focus heavily on how satisfying the actual website experience is to users.
It will look at factors like page load time, how visually stable page elements are during the load process, as well as how visible and responsive call to action buttons and other interactive elements are. Essentially, the easier a website or page is to navigate and the more intuitive it is in terms of typical user expectation and behaviour, the better it will rank.
Google has also decided on another hugely impactful change that is expected to roll out during the course of 2022: They will now provide an upfront indication of a site’s quality and ranking as it appears on a search result through the addition of a visual indicator that will appear alongside the SERP.
This means you won’t be able to hide your website’s performance and reputation, as it will be one of the first things people see when looking at search results.
If you’d like to keep ahead of the pack and ensure that your website performs at its best, you need a great SEO consultant in Sydney. Contact us today for professional, certified assistance to make your brand and business excel.
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