How to Evaluate a Digital Marketing Agency

Altitude Digital
Digital Stats



There are plenty of agencies that claim to be the best, but how can you be sure that they speak the truth? We have come up with a checklist of things to do before signing a digital marketing agency. This will ensure that you have the best digital marketing agency in Sydney in your back pocket.

Depending on your specific needs, a digital marketing agency will typically manage the various promotional and marketing initiatives of your company. In 2020 and beyond, digital marketing has cemented itself as a must-have for success in today’s digital climate. That is just one of the reasons that make doing your homework imperative before making choosing a digital marketing agency.

Having set criteria will weed out the subpar candidates and leave you with agencies that are more likely complementary to your brand. Here are our seven items to check off your list when evaluating a digital marketing agency.

  1. Define Your Company’s Goals

What are your main objectives for signing an agency? If your marketing efforts are falling short of your ROI objectives, a qualified agency will eliminate “blind spots” and provide insight on how to optimise your efforts.

  1. Ask The Agency What Their Definition Of “Digital Marketing Success” Would Be

If the response you receive is along the lines of getting thousands of follows or likes, run in the opposite direction. A legit digital marketing agency will emphasise the implementation of a strategy versus pursuing a handful of artificial social metrics.

  1. Evaluate The Fee Structure

Most digital agencies receive a percentage of your media buys or ad spend—for instance, display or banner ads, pay-per-click advertising and so on. A standard fee is between 10-20% of the total spend. This fee structure is the most viable compensation methods for marketers and advertisers. Because it allows more accurate predictions of what the ongoing expenses will be.

  1. Interview Your Most Likely Prospects

Get in touch with the agency to feel them out and request that they send a Request for Information (RFI) or Request for Proposal (RFP). Contact your associates and peers in the marketing space and ask which agencies they are working with. Often the most qualified agencies come from referrals. When talking with potential agencies, chat about your goals to see if the relationship would fit.

  1. Request Case Studies Or Recent Work Done For Similar Businesses To Yours

Seasoned agencies should have no problem producing a project that provides a concrete demonstration of their digital strategy.

  1. Check Out Their Corporate Blog

Is it up to date? Have they provided useful industry-specific information and insights, or are they just pumping out “token posts” to keep the blog updated? The proficiency and diligence with which they market their content is a good indication of how yours will get marketed.

  1. Check Their Social Media Profiles

Any reputable digital marketing agency will have a maintained active presence on major social networks. You cannot expect them to do more for you than they are doing for themselves.

When selecting a potential digital marketing agency, the need to perform thorough research cannot be overstated. You owe it to your brand to be detailed in your evaluations.

One agency that checks off all seven items on this list is Altitude Digital. Get in touch today, and we would be happy to answer your questions.



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