Authenticity and Algorithms Favours Short Form Videos in Social Media in 2023

Altitude Digital



2023 is the year of IG Reels and TikTok videos. That’s when we’ll witness a new social media marketing trend that will have a significant influence on how people use their mobile phones and other gadgets.

TikTok has grown in popularity because it allows users to produce short movies using only their phones—and those videos are both entertaining and simple to make! It’s so popular that Meta had to create their own through Facebook and IG reels. Marketers are increasingly hopping on board and building TikTok accounts for their brands—and they’re having success!


In 2023, social media algorithms will be more customised than ever. AI will start getting involved in personalising each user’s feed.

  • The algorithm can tell if you’re a cat person or a dog person, so it will show you more cat pictures and fewer dog videos.
  • It can also detect patterns in your behaviour—are you someone who clicks on all the links? Or do you only click on one out of every five?

This type of personalisation is fantastic for engagement, but it has some drawbacks: for example, if you have a lot of friends who post about politics and current events, the algorithm may opt to show them less frequently than posts from friends who share charming videos of animals doing strange things (or whatever).

Social Media Ads Will Become Personalised As Well.

Personalised ads will be a big part of the future of social media, and they’ll be better than ever. The main reason is because AI is getting better at understanding what each user wants to see.

For example, if you use Instagram every day to post pictures but rarely talk about your favourite sports teams, then an ad for football jerseys would probably annoy you. But if you were more into football and posted about it often on Instagram, that ad could be very effective at converting you into a customer.

This level of personalisation will allow advertisers to create ads that are much more likely to convert their audiences into customers because they’ll know exactly what kind of message will resonate with them most and can adjust accordingly based on their past behaviour.

Users also won’t be able to avoid personalised ads, because they will be native ads on the platform itself.

The future of the ad business is native advertising, and we’re already seeing a shift toward this model. Native ads are no longer just promoted tweets or sponsored stories; they look like the rest of the content on a platform. Facebook’s new Watch tab is actually an example of native advertising that you can’t avoid if you use Facebook as your primary source for news.

In 2023, it will be even harder to avoid personalised ads on social platforms like Facebook and Instagram because users won’t be able to escape them by switching between tabs or apps like YouTube or Twitter.. With each platform getting more integrated into one another, there won’t be any way to escape your personalised ads without leaving social entirely—and most people won’t want to do that because they enjoy interacting with friends on these sites too much!

In 2023, You Won’t Need Millions of Followers.

A brand’s influence won’t be limited to stars with millions of followers. In 2023, you’ll be able to reach niche audiences via updates in the algorithm. This is why many micro-influencers have become a star on their own even without reaching millions of followers.

Micro-influencers—who have between 10,000 and 100,000 followers—are relatively new on the scene but growing in popularity thanks to their ability to connect with specific niches.

Micro-brands are similar in that they make products or services that cater specifically to a particular niche audience. They may not have an established following but still have a loyal following because they’re making something tailored specifically for them (think: Harry Potter fan fiction, makeup tutorials for people who don’t like makeup).

The Best Marketers are Authentic and Consistent

Authenticity and consistency are the two most important things for social media marketing in 2023. In fact, if you can’t find a way to incorporate both of them into your strategy, you’re likely going to be left behind.

Marketers who are seeking to build a real following on social media need to be themselves. Authenticity is crucial for building trust, which will help you grow your audience, and establish yourself as an authority figure in your industry. And, when it comes down to it: people love authenticity! It’s no surprise that authenticity is one of the top traits employers look for in their candidates.

The second essential component of being an effective marketer on social media is consistency—you have to follow through with what you say or promise if you want people to trust your brand. Consistency also helps build relationships with followers as well as other influencers within your niche area who may be willing to collaborate with you down the road (which leads us into our next point).

The best social media marketers will know how to use artificial intelligence (AI) and other technologies in order to create authentic moments that are exciting for their audiences while also staying true to themselves.

Marketing Using Short Videos Will Go Beyond TikTok and Reels

You’re going to see a lot of short video marketing on social media. You might not have been thinking about TikTok as an advertising platform, but it is one of the largest social media apps in the world. With over 1 billion users, TikTok is a huge way to reach people and show them your product or service in action.

But you don’t just have to use this app for your marketing efforts! Other platforms are also experimenting with short videos like Facebook and Instagram, and YouTube Shorts is still trying to find its way into the short form video arena. These platforms can be used for the same purpose: sharing information about products and services in an entertaining way.

Short videos are great for promoting products on social media because they allow you to tell a story about what makes yours special—or why someone should choose yours over others—in just a few minutes instead of hours or days like traditional advertisements do.

TikTok has taught marketers how to create attention-grabbing videos that are 15 to 60 seconds long. TikTok has to be videos short, and includes a clear call to action. They also aren’t just about the product but also about the brand.

The most successful TikTok videos give you a sense of what kind of person the company is, or what its values might be, even if you don’t care about their products at all. They tell stories through their content and connect with their audience in ways other social media platforms can’t match.

So, the next time you create a for your business, keep in mind what makes you unique and what might help your company stand out in an increasingly competitive market. Create and maintain a genuine social media marketer persona for your brand. Active listening allows you to stand out from the crowd and engage with new consumers.

What do you think? Will social media marketing in 2023 look different than it does today? What do you think will be the biggest change?




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