Top Online Marketing Predictions For 2021

Tired of all the doom and gloom that the previous year brought? It may seem like there’s no winning for businesses of all sizes, but, in truth, there is a lot to be optimistic about as a business. 2020 has taught many online marketing agencies in Australia, and across the world, a couple of tricks navigate these turbulent times and predict coming trends in 2021.

With that being said, note that some of the online marketing strategies aren’t necessarily new, but their evolution is something to stay afloat with going forward.

Plugging More Into User Experience

User experience, also known as UX, is a buzzword that business owners need to pay attention to. As part of your online marketing and SEO strategies, designing a comfortable digital experience for online visitors and creating a streamlined customer journey is a practice that’ll determine central ranking.

This year you will need to focus on UX as much as you do on on-page and off-page SEO. In order to rank well, your on-page and off-page SEO factors need to be up to date, but if those efforts are put in place but your UX ducks aren’t in a row, people will bail out on your website.

Prioritising Your Online Marketing UX In 2021

Investing in SEO means making sure your business website is ahead of the curve in relation to user-experience perspectives. You will need an online marketing specialist in Australia to emphasise off-page and technical SEO strategies for a seamless, faster, stranger and functional site for visitors.

Remember that UX signals aren’t going anywhere anytime soon, so make a start with your content. Make sure that your online marketing and web page strategies adhere to the following:

Your Website:

• Make sure your page speed is optimised, and this includes images, CSS and Javascript code optimisation.
• Make sure that your website is easy to find and use. A specialist is able to ensure that your site structure, navigation, and usability are in order to meet the demands of your visitors.
• Along with this, you need to ensure your site is accessible across devices and platforms. Online marketing agencies in Australia have means and tools to audit websites to check and address compatibility, ensure a bug-free experience, and more on all devices users may use.

User-experience and SEO need to be strategies you focus heavily on this year. Ignoring them will only lead to your downfall and poor ranking, which means your prospective customers may never be able to find you.

At Altitude Digital, it is our pride and joy to be among the best online marketing agencies in Australia. We’re determined to help our clients meet the needs of their customers for their success.

Get in touch with us for a consultation on your online marketing needs today!