Keeping people interested in your business blog, is key to attracting a lot of regular visitors. Many blogs have died because people have just lost interest. The main reason for the lack of interest is simply a lack of posts by the blogger. Regular, frequent posting, which will boost your blog’s ranking in search engines, is essential to the survival of any blog.
You might be asking yourself, what is frequent posting? How many blog entries should I make on a given week? How do I make frequent consistently good posts? What are the reasons for me to post frequently? In this post, we will go over all of the above.
Frequent blog posting is posting enough to keep your readers interested. Obviously, people will not want to come back to a blog that hasn’t been updated in months. They want to see consistent posting so that they know coming back to check the blog next week to see if there are more posts won’t be a waste of time.
This is one of the tougher questions to answer. It really depends on the purpose of your blog. If it’s a personal blog, a weekly or twice weekly update is an excellent idea. A political/sports/music/religion blog should have 3-4 posts per week. Business blogs should have at least 2 posts, but preferably 4 each week.
The thing to remember is that quality counts. Posting frequently just for the sake of posting frequently tends to result in subpar posts which people won’t care about. It is important to find a balance—frequent, quality posts that won’t result in burnout on your part. Why create 4 poor quality posts each week when you could post 2 quality posts per week?
It’s all about following a consistent pattern of writing. Maybe you’re not a natural writer and this is difficult. That’s why we’ll give you an outline to help you.
Blogs are meant to be outlets for individuals or businesses. They are used to get an opinion out on something and to engage readers. Readers need to have something that makes them want to keep coming back to a blog. That something is usually quality, frequent posts.
Gaining and maintaining visitors isn’t the only reason to post often in your blog. Catching the eye of a search engine—and achieving a high ranking—is another valid reason for frequent blog posting. Most likely, each posting in your blog features some keywords or keyword phrases scattered throughout it. Logic says that the more natural keywords you have on a blog, the better. Thus, the more posts you make on your blog, the more keywords you have on there. And the more keywords you have, the more likely a search engine bot is to crawl your site. The more your site is crawled by bots, the more likely it is that you will have a high ranking on a search engine.
P.S. Frequent blog posting can be easy as long as the person who is posting takes the time to plot out what they’ll write about. So take a few minutes to think about your post and then just do it!
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