It’s important to share your business and your passion with others. An effective way to do this is through the use of your website, especially a Company blog. Whether you are promoting your new product, teaching your customers something about your industry or showcasing the skills you have, blogging is a great way to do this. Read the following tips for some great blogging advice.
An excellent tip for blogging is to make use of WordPress. WordPress was originally developed with blogging in mind. Since then it has developed into a powerful tool for building websites as well. This particular platform is extremely flexible with the various plug-ins that are used when it comes to blogging. WordPress is being utilised by many of the websites you see online today. It is currently the most popular CMS being used today.
Headlines are what your readers tend to read first. They act like bait. If your bait is good, they will “bite” into the blog post too. Your customers are constantly bombarded with companies vying for their attention. If your headline is dull, repetitive, predictable, or just not intriguing, your customer may never get to read your article all.
An important part of having a blog is to voice your or your company’s opinions. Show your customers that you are truly interesting in and are knowledgeable about your product or service and then put yourself out there. People like to hear the opinions of others. Opinions usually get a reaction, these reactions garner readers and comments.
You need to post regularly if you want readers to visit your blog over and over. Posting new items frequently keeps your readers’ interest so that they’ll keep coming back. The best blogs have regular content posted to them at least once every day. I know it can be tough to update a company blog regularly. We recommend our customers write several weeks’ worth of content and schedule the posts throughout the week. This way the content can be used when you do not have time to develop an article or are having difficulty coming up with content.
Design your blog to keep not just the reader’s interest but also your interest. If you grow bored with what you are writing about, you won’t be likely to keep blogging. Even if you do, the quality of your writing will suffer. Your readers will be able to tell that your writing has lost some of its punch.
Have your blog feel friendly and warm to your prospects. Try to reply to all comments that people leave, this means more than just thanking them, try to have real conversations. If you can develop a relationship with your readers, they will tend to be more loyal to you, and increases your chance of them becoming customers.
Make sure you blog is in good health. This simply means performing the regular maintenance a blog page requires for smooth operation and posting highly interesting, updated content. This ensures that your readers always enjoy visiting your company blog. Releasing fresh content regularly also helps with your Organic Rankings. Google knows its searchers want to see the latest most relevant information. It you are providing that they will reward you with higher rankings.
If you can, you should make use of a custom WordPress theme. In today’s time, readers have the ability to recognize themes that are very generic in nature. Using these generic themes are just fine as long as you change up your header design, and ensure you use company colours and imagery so that it is more unique. You want your company blog to stand out in a crowded room.
Starting a company blog doesn’t have to be as complicated as you may think. By using the tips above, you are well on your way to starting your very own blog. No matter how you plan to use your company blog, it is sure to be a success with the wonderful information in the above article!
The team at Altitude Digital are passionate about helping our customers get the most from their content marketing strategy, including their company blog. If you would like to learn how we can help you grow your business online please contact us here, or call 02 8035 3482.
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