Many people believe that designing a website is difficult, but that in only true if you do not take the time to learn how to build one correctly. Like pretty much everything done on the web today, there are many companies and software programs available which can help make web design really simple.
Continue on for some great tips on what to look for when deciding the best web design team to build your site.
Before you publish any web page, check it carefully for broken links. Nothing is more frustrating to a visitor than clicking on a link and being taken to an error page. You can check your links manually, or there are programs that will scan your site for you and report any broken links.
When planning your web design you should always allow users to cancel an action if they so choose. This could mean ordering products, opting in to an email newsletter, or returning to the homepage from deep within your site. If visitors cannot cancel an action they are not interested in, such as providing their contact information, they will feel they do not have a choice and won’t buy anything.
Give your visitors the ability to search your site so that they can more easily find what they are looking for. If someone cannot find what they are looking for right away, their next thought will be to look for a search field. Put this somewhere obvious and include a search button.
Always ensure you are giving meaningful feedback, as this is what creates the communication between a website and its visitors. For example, if an action taken by a visitor results in an error, do not simply display “error occurred.” Instead, provide a message that explains what happened and how the visitor can correct the error by taking a different action. Without this feedback, visitors are more likely to grow frustrated and just give up by leaving your website.
Have a site map. These are useful to your clients and the search engines, as they give a detailed overview of your entire website. It can be a guide for viewers searching for a certain part of your site, and also allow you to keep track of its structure and layout.
Use a tracking service, rather than displaying your visitor counter for all to read. Many websites still display their counters, yet they do not serve any real purpose. There are many high quality tracking services available, and some are even free. Use these instead of showing off how many people visit you.
When designing your website, you should avoid using too many different types of fonts. You must also consider how different fonts appear on the standard computer screen; smaller serif fonts (Times New Roman, for example) are somewhat hard to read. Most sites use Vedrana, which is easily read in different colors and sizes.
Do not use images for your background. When you think about some of the biggest websites on the Internet, they do not have images as backgrounds. When you use image backgrounds, you represent yourself as someone who is not well-versed in web design. Images as backgrounds also cause your site to load slower, which can lead to user frustration.
Make text easy to ready by using colors that contrast or backgrounds that are easy to read text on. When your text is harder to read because the background or text color creates eye strain or portions of text that are unreadable, site visitors are less likely to stick around.
As stated in the above article, webs design today has become easier today with the many easy to use software programs that are on the market. If you can follow some simple instructions, then you too can start enter the world of webs design.
The team at Altitude Digital are experts in designing and developing beautiful conversion friendly websites. If you would like to have a Free Web Design consultation, please contact us here or call 02 8035 3482.
Let Altitude Digital help you apply the tips from this article. We will help you understand what to look for in your next web design project.
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