4 Benefits of Managed Live Chat for Business Websites

Kristan Johnson
0
4 Benefits of Managed Live Chat for Business Websites

31Mar

2016

Did you know that a huge 63 percent of customers said they are more likely to RETURN to a website that offers live chat? Or that a massive 83 percent require some type of customer service support when they shop for products and services online? If you want to engage with prospects, generate leads and improve customer retention rates, installing a managed live chat on your website or blog could pay dividends. In fact, this could be one of the most effective ways to market your brand, capture valuable data and boost sales. Sounds pretty impressive, right? Here are just some of the benefits of managed live chat services for business that you need to know in 2017. Ready to get started? Good, let’s begin!

1. Improve the online customer experience

Even if you have the best product or service in the world, your business won’t go far without some kind of customer support system. Whether you have a telephone or email support, engaging with customers and addressing queries and problems can increase sales and become an essential part of the sales funnel. One of the best ways to engage with prospects and existing customers is via live chat. This simple contact method allows your website visitors to speak to a member of staff in real time if they have a problem with their online account, want to obtain a quote or find out more about one of the services you offer. Here at Altitude Digital, we can install live chat that your customers will love. They will be able to contact your customer service team in real-time and find out more about your brand instantly.

2. Managed live chat services are quick and convenient

According to Kissmetrics, who quote a study named Making Proactive Chat Work, 44 percent of online customers say that having their problems addressed by a customer support member during the online purchase process is one of the “most important” features that a company can offer. Not only is live chat convenient, it’s also really quick. Your visitors won’t have to wait hours – or even days – to hear back from a member of staff via email and will be able to solve a query in one conversation in real-time. The result? Your visitors are impressed with your customer service and more likely to return to your website in the future. That’s not all. Live chat is preferred by many customers who don’t want to talk on the phone via an expensive customer support member and instead address a query quickly in writing. Here at LeadChat, you can customise the look and feel of your chat widget and make personalised greetings and automated responses. You can even monitor conversations with your customers and automatically update your customer relationship management system in the process.

3. Live chat is cheaper

According to Kissmetrics, quoting a study from ATG Global Consumer Tren, a huge 90 percent of consumers find live chat helpful. In fact, your customers might be more likely to buy from your website again in the future if they have had a good online experience, especially one where they won’t have to call an expensive phone number to address their problem. Altitude Digital lets you track your marketing campaigns and gain insights into your visitors so you fine tune your strategies and improve your customer service. You’ll be able to use this valuable data to find out how well your customer service team is performing and what your visitors are looking for when they visit your website.

4. Stand out from the crowd

In today’s fast-paced and ever-competitive business world, you will want your brand to stand out from the rest. Incorporating a managed live chat feature on your site could provide you with a good return on your investment over time and offer something different from your rivals. Become an industry leader and the go-to authority figure in your niche will not only improve your sales but allow you to generate new leads that you nurture over time and use to expose your brand to a wider audience. Managed live chat services are an essential part of this process, allowing you to move prospects down the sales funnel and strengthen your reputation as a company that cares about its customers.

Ready to incorporate live chat into your website design? Try Altitude Digital Managed Live Chat Services for yourself today and revolutionise the way you engage with customers online.

References:

http://tweetiepiemedia.com/wp-content/uploads/2015/02/livechatinfographic.jpg

https://blog.kissmetrics.com/live-chat/

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